A variety of designs were submitted to celebrate Chris Paul and the work he does with youth through his AAU camps.
Social Media Impressions
In this three-week design contest, we used social media to garner interest in the contest as well as to gain awareness of CP3 Rising Stars.
Designer Prizes & Extras
In addition to cash, the winners received great swag from Chris Paul and his team at the Jordan Brand.
The CP3 Family Collection
Creative Allies partnered with Chris Paul to create a series of fan designs inspired by his work with the next generation of student-athletes. The three-week design contest was hosted by Creative Allies and the designers were focused on the following values: hard work, teamwork, discipline, family, leadership, discipline, determination, excellence, and accountability.
The winning designs were sold at a CP3 Rising Stars event in Greensboro, NC and may be used at any future CP3 events.
The Grand Prize design, created by Miami artist Brandy Jones, represented empowerment, inspiration, and motivation for youth, athletes and fans to strive for greatness on and off the court. In addition to the cash prize, Brandy received an autographed basketball from none other than CP3 himself.
Live Event Marketing
After the contest was completed, Creative Allies assembled a team of experts to travel to Greensboro, NC and execute various marketing activities for the CP3 Rising Stars weekend camp. Creative Allies brought along its partners including marketing experts from Walk West, radio personalities from The Sports Shop and our business partner and online retailer CafePress. Designs from the contest can still be purchased on the CafePress online store.
During the live event, the team interviewed Chris Paul and discussed why he is so passionate about giving back to a younger generation of athletes; we captured video throughout the two-day event and live streamed the all-star events on the last day. This is was a true team effort to capture everything that went down over the weekend.
These were a few of our very favorites from the campaign! All of the designs can still be seen on the contest entry page.