We break from all things digital! Therefore, we allow artists to create art with just a ballpoint pen. In short, this is not for the faint of heart!
The Fight For Your Write campaign raises awareness of the importance of writing. Also, it allows for creatives to tell a story with just a ballpoint pen.
The Grand Prize winner walks away with $1,000. In addition, two other winners take home $750 and $500 respectively for this design campaign.
Social Impact With A Twist
Creative Allies partners with BIC® to activate the brand’s Fight For Your Write campaign. On this occasion, our community jumps at the chance to participate in this illustration design contest. As a result, artists promote the power of writing and individuality.
Given that a panel of BIC® design gurus review the submissions, they have some judging criteria. The list of criteria includes Creativity, Visual Appeal, Fit with the Brand, Skill & Technique.
In summary, we reach over 1 million total contest impressions. What’s more, these creatives take the phrase “the pen is mightier than the sword” to a whole new level.
Doodlers and Sketch Artists Welcome
For this campaign, we seek doodle, sketch, outline, design, cartoon, or handwritten word or phrase. After all, whatever the creatives can think of using the iconic BIC® Cristal® Ball Pen is fine with us. In general, the artwork showcases the freedom and expressive nature of the pen!
These artists show the judges what is possible with a simple ballpoint pen. As a matter of fact, all entries are hand drawn with a pen and scanned for public display. For that reason, we can’t underestimate the power of the ballpoint pen!
So much creativity is shown in the submissions to this illustration design contest. Even though there are only three winners selected, these are a few favorites!