TWENTY ONE PILOTS
This contest from 2016 continues to have the highest number of submissions for any Creative Allies campaign.
Designs were shared around the world with almost 50,000 votes cast and over 40% of the submissions came from the band’s fans, creators that were new to Creative Allies.
A total of 10 winners were chosen – a Grand Prize winner and 9 other winners from various regions around the world aligned with the locations of the band’s world tour.
Galvanize A Global Fanbase
Creative Allies was again tapped by Twenty One Pilots to develop and execute an authentic fan engagement campaign to boost the anticipation of the Ohio-based band’s latest album, Blurryface. We issued the challenge to design a tour poster as dynamic as the group’s groundbreaking album to our community of creators and to Tyler and Josh’s millions of fans worldwide. The result was a record-breaking number of fan-submitted designs, a No. 1 ranking on the Billboard 200, and over $1 million in U.S. album sales.
There was an overwhelming amount of interest for this contest due to the band’s fan base being extremely creative and consistently creating fan art for their favorite duo. Creative Allies was able to draw these fans into our community for this and other contests.
Engage With Fans
Entertainment brands like Twenty One Pilots are always looking for creative ways to engage fans. This design contest reached fans all over the world and gave them an opportunity to interact with their favorite band. The fans created memories outside of the music and the tour. These creations live on and are still shared on social media to this day.
A design contest where fans are front and center is the best way for a brand to connect and engage with their fans.
Over 2,600 submissions were entered into this contest and almost 50,000 votes were cast by fans. Here are some of our favorite designs and all entries can be seen on the contest entry page.