Fans worldwide were excited to participate in this contest to support Selena’s single with A$AP Rocky.
It’s not surprising that an artist of this caliber drove millions to learn about the contest and view all of the amazing submissions for this contest.
The Grand Prize winner walked away with cash and swag, and two other winners were selected in this contest.
Fan Engagement Campaign
The challenge was issued to our community of allies and her fans to create artwork inspired by the song. Let’s just say, we broke the internet.
The grand prize winner, Jordi Hayman received $500, a copy of the winning poster signed by Selena and select items from the Selena Gomez Adidas neo line. Two-runners also received select items from the Selena GomezAdidass neo line.
This is only one prime example of a “viral” marketing campaign we have in our history. Ultimately, Selena’s fans had a one-of-a-kind way to connect with this iconic musician, create genuine engagement and reinforce brand loyalty for Selena Gomez, and Creative Allies.
Connecting With Fans
In less than six weeks, Selena Gomez’s Creative Allies contest soared in popularity among fans and artists- directly engaging over 293,000 fans, while gaining Selena more than 16 million digital impressions. At the end of the contest, we tallied up more than 7,000 votes for the 935 incredible designs submitted.
Over 7,000 fans voted on the designs in this contest. Here are a few of our favorites.