Fans worldwide were excited to participate in this contest to support Selena’s single with A$AP Rocky.
It’s not surprising that an artist of this caliber drove millions to learn about the contest and view all of the amazing submissions for this contest.
The Grand Prize winner walked away with cash and swag, and two other winners were selected in this contest.
Fan Engagement Campaign
The challenge was issued to our community of allies and her fans to create artwork inspired by the song. Let’s just say, we broke the internet.
The grand prize winner, Jordi Hayman received $500, a copy of the winning poster signed by Selena and select items from the Selena Gomez Adidas neo line. Two-runners also received select items from the Selena GomezAdidass neo line.
This is only one prime example of a “viral” marketing campaign we have in our history. Ultimately, Selena’s fans had a one-of-a-kind way to connect with this iconic musician, create genuine engagement and reinforce brand loyalty for Selena Gomez, and Creative Allies.
Connecting With Fans
Creative Allies partnered with live show production company, Feld Entertainment, to run a design campaign for the 2018 Monster Jam® World Finals to find an exclusive, limited edition event poster.
Monster Jam® is adrenaline-charged family entertainment providing jaw-dropping displays and gravity-defying feats that promise to always leave fans entertained.
We set out to find a vivid, thrilling, larger-than-life design to represent the massive Las Vegas event that always sells out! Our community of 220k creatives generated 130 pieces of explosive original art.
Monster Jam® was highly involved in the campaign, creating original videos for social media promotion that garnered over 100k impressions and 30k contest page views.
Over 7,000 fans voted on the designs in this contest. Here are a few of our favorites and all designs can be seen on the contest entry page.