ESPN X GAMES
The Creative Allies community has been designing for the X Games since 2016 across multiple contests.
Fans and extreme sports enthusiasts from all over visit social media and the Creative Allies contest page to get their eyes on the amazing designs for this legendary sporting event.
Each Grand Prize winner not only receives a great cash prize, but they have the chance to attend either the Winter or Summer X Games.
Engaging A Global Fan Base
ESPN tapped the Creative Allies community to launch multiple design campaigns to create official commemorative items to be sold onsite at the X Games. Through a series of contests, we challenged our designers to create commemorative posters to be sold exclusively at the Winter event(s) as well create original artwork and imagery for a limited-edition skate deck for the Summer event(s).
The ESPN team looked for designs that pushed all boundaries, capturing the wild spirit of the X Games, a four-day event dedicated to action sports, and the music, art and cultural elements of that lifestyle. We encouraged our artists to defy gravity, be superhuman, and feel the adrenalin with original art.
The results were almost 800 design submissions from around the world!