Creative Allies

CHRIS PAUL

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Design Submissions

A variety of designs were submitted to celebrate Chris Paul and the work he does with youth through his CP3 Rising Stars camps.

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Social Media Impressions

In this three-week design contest, we used social media to garner interest in the contest as well as to gain awareness of CP3 Rising Stars.

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Designer Prizes & Extras

In addition to cash, the winners received great swag from Chris Paul and his team at the Jordan Brand.

The CP3 Family Collection

Creative Allies partners with Chris Paul to create a series of fan designs inspired by his work with the next generation of student-athletes. The three-week design contest is hosted by Creative Allies and the designers are focused on key values. The values include hard work, teamwork, discipline, family, leadership, discipline, determination, excellence, and accountability.

The winning designs are sold onsite at a CP3 Rising Stars event in Greensboro, North Carolina.

The Grand Prize design, created by Miami artist Brandy Jones, represents empowerment, inspiration, and motivation for youth, athletes and fans to strive for greatness on and off the court. In addition to the cash prize, Brandy received an autographed basketball from none other than CP3 himself.

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creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3

Live Event Marketing

After the contest is over, Creative Allies assembles a team of experts to execute various marketing activities for the CP3 Rising Stars weekend camp. Creative Allies brings along its partners including marketing experts from Walk West, radio personalities from The Sports Shop and our business partner and online retailer CafePress

During the live event, the team interviews Chris Paul and he discusses why he is so passionate about giving back to a younger generation of athletes. We capture video throughout the two-day event and live stream the all-star events on the last day. This is a true team effort to capture the excitement of the weekend.

Featured Submissions

These were a few of our very favorites from the campaign! 

creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3
creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3
creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3
creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3
creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3
creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3
creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3
creative allies, crowdsourced design, design contest, raleigh, nc marketing, raleigh marketing company, raleigh graphic design, raleigh sports marketing, sports branding, fan engagement, chris paul, cp3
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