A variety of designs were submitted to celebrate Chris Paul and the work he does with youth through his CP3 Rising Stars camps.
In this three-week design contest, we used social media to garner interest in the contest as well as to gain awareness of CP3 Rising Stars.
In addition to cash, the winners received great swag from Chris Paul and his team at the Jordan Brand.
The CP3 Family Collection
Creative Allies partners with Chris Paul to create a series of fan designs inspired by his work with the next generation of student-athletes. The three-week design contest is hosted by Creative Allies and the designers are focused on key values. The values include hard work, teamwork, discipline, family, leadership, discipline, determination, excellence, and accountability.
The winning designs are sold onsite at a CP3 Rising Stars event in Greensboro, North Carolina.
The Grand Prize design, created by Miami artist Brandy Jones, represents empowerment, inspiration, and motivation for youth, athletes and fans to strive for greatness on and off the court. In addition to the cash prize, Brandy received an autographed basketball from none other than CP3 himself.
Live Event Marketing
After the contest is over, Creative Allies assembles a team of experts to execute various marketing activities for the CP3 Rising Stars weekend camp. Creative Allies brings along its partners including marketing experts from Walk West, radio personalities from The Sports Shop and our business partner and online retailer CafePress.
During the live event, the team interviews Chris Paul and he discusses why he is so passionate about giving back to a younger generation of athletes. We capture video throughout the two-day event and live stream the all-star events on the last day. This is a true team effort to capture the excitement of the weekend.
These were a few of our very favorites from the campaign!