BLUE BLOOD RIVALRY
This contest was shorter than typical lasting only two week. The community produced a good number of high-quality designs for the brand.
The uniqueness of the brand led to a high amount of awareness. Furthermore, fans were excited about designing a logo for the first road race for the brand.
The Grand Prize winner receives $500 in cash. In addition, two runner up winners got merchandise and the DVD movie based on the Blue Blood Rivalry brand.
Creative Sports Marketing
Blue Blood Rivalry taps Creative Allies to create a newsworthy sports marketing fan engagement campaign. The goal is to generate buzz among alumni and fans of Duke University and UNC-Chapel Hill from all over the world. Given that they have millions of fans and followers worldwide, there is no doubt this campaign would be as exhilarating as a Duke-UNC hardwood classic.
Authentically connecting with both sides of the rivalry is no easy feat. Luckily, the Creative Allies community is known to hit a buzzer beater or two. With this in mind, this short-term contest has a goal of finding a logo design for the first of many Blue Blood Rivalry road races.
To summarize, the contest itself results in 100,000 digital impressions for the new brand. The results of the contest also included a long-term marketing relationship that includes future campaign work.
Logo Design And More
The initial winning logo has been used since 2017 for the annual road race. Creative Allies continues to work with the brand on a variety of marketing campaigns. Mainly, our team handles social media management, email marketing, online store management, and other marketing activities. In summary, we help the brand engage fans, encourage run participation, and build overall awareness for the brand.
The brand continues to look forward to expanding product lines with existing designs from the contest when needed. Overall, the partnership with Creative Allies identifies exciting new ways to engage with fans on a local level.
Here are a few more designs from the contest as well as photos of other Blue Blood Rivalry activities. The annual road race is always a hit as is the beer. In addition, the film that sparked it all is still available.