So, you’ve finished your college business program, maybe getting ready to finish your final semester internship, and now you’re ready to venture out into the workforce and apply to marketing jobs. You’re creative, driven, and ready to prove your skills to any employer who is willing to listen. But how do you find the right fit? What can you do to stand out from the crowd of other capable marketers? We’re here to guide you through these questions and more with our top 5 marketing job search tips.
Tip 1: Expand your Network
Never pass up on a chance to meet new people. This is a great way to up your game at work, create new clients for your boss, and even meet new connections that could lead to a better job. This doesn’t just mean going to networking events. Facebook groups, Linkedin groups, and conferences are great ways to expand your network. It may be awkward at times, but eventually, you will meet people who can help you in some capacity. The key is patience.
Tip 2: Keep Learning...no matter the cost
Pro-tip: you do not have to stop taking classes once you’ve finished college. There are a lot of free courses online if you do a bit of research. No matter what field of work you’re in, the will to continuously learn new things will always benefit you. You don’t have to just take classes; there are books, podcasts, blogs, etc. Show your potential employers what you’re learning, and help them see how you’re a valuable marketer.
Tip 3: Consider starting your own blog/online portfolio
Everyone needs their own personal brand. If you’re a graphic designer, you need to create your own website for people to see. If you’re a writer, have a portfolio filled with various writing samples. There are tons of affordable platforms to use–some are free like Instagram and Facebook. These sites possess amazing power in helping people get their names out there. If writing is not your strong suit, try to find a colleague or connection that can help you create a strong online presence.
Tip 4: Soft skills, soft skills, soft skills
Understanding online systems and platforms is pertinent to landing a great marketing job. But understanding how to work with others has proven to be even more prized. Soft Skills such as social skills, interpersonal skills, emotional intelligence and so on are crucial for companies to build lasting relationships with clients. This can be hard for some people to do; you have to have a commitment and self-discipline to be a more rounded professional. You can hire a coach for this or look into some kind of Human Resources training. If you’re still lost, just try to have respect at the basis of every action you take in the workplace. Customers are looking for soft skills, so try to understand their perspective.
Tip 5: Be willing to do the not-so-fun work
Hate to break to you, but most people do not land their dream job right after college. If you really want to make marketing your passion, you have to start small and work your way up. Start in sales, volunteer for more work, stay later, and be proactive. These are the keys to working towards your career goals. No, it may not happen right away. But when it does happen, the payoff is golden. Some articles have even recommended keeping a success file to show your boss at your annual meeting and to keep your spirits high when times are tough at work.
Job-searching is never easy, but with these tools you can show employers what you’re truly about. Figure out your goals, showcase your skills, and work every day to better yourself. The right job will take notice.
Sidenote: doing these marketing job search tips may not land you your perfect job right away. Marketing can be a tough field to break into even with years of experience. It’s ok if you do not get calls back right away. It sucks. It can hurt. But don’t feel discouraged. Use those times to better your work, portfolios, and professional appearance. Here are some actions to take to stand out and keep up your own motivation.